About Us and Linescale
Linescale Research
The Linescale is a simple evolution of the familiar Likert scale. It makes Likert easier, faster and more engaging. This allows more insightful analysis.
- See a picture of the whole category (1) as it is today, and (2) tomorrow with your new ad or idea introduced. See the change in conviction and displacement. See from whom you will take how much business.
- Behavior Change Forecast — Superior psychometric scale allows prediction of marketplace performance. Persistent ratings permit direct comparison to personal benchmarks. Shows what brands or behaviors will be displaced.
- System 1 AND System 2 Thinking— Intuitive Response, followed by Considered Response (Kahneman’s Thinking Fast, Thinking Slow)
- Quantitative AND qualitative — Each respondent is a remote self-contained test, a 1-on-1 dialogue, robust write-ins add rich perspective
- Easily rate & discriminate many things — Handles many ideas, messages on the same scale, allowing respondents to compare and discriminate easily
- People Enjoy Our Engaging Interviews – Respondents rate each interview easy, enjoyable and represents their opinion
See Linescale
Christine Hade - Principal
- Chris is C-Level Marketing Executive with expertise in food, health and wellness. She has held senior marketing and innovation leadership roles in CPG, direct to consumer, restaurant and ecommerce business models with public and private equity companies including South Beach Diet, Schwan’s Home Service, Lance Snacks, Tropicana, Kellogg, Morningstar Farms, Kashi, Olive Garden and LEGO.
- Throughout her career, Chris has focused on driving transformational change for brands, business models and organizational culture. She has accelerated growth of strong brands, turned around and resurrected distressed brands, acquired and integrated new brands. Chris knows first hand what it takes to build strategies and actionable roadmaps to inspire teams and unleash the power of brands.
- She has conceptualized and launched a diverse range of new products and services, filling pipelines and building capabilities from scratch. While at Kellog she developed and launch Kashi frozen meals which transformed the category by bringing the first positive nutrition and culinary trend forward offering to market.
- Chris has a degree in finance from Bryant University and MBA in Marketing from Rensselaer Polytechnic Institute.
Larry Weiss - Principal
- If you're the right age, you probably wore your Spiderman or Wonder Woman UNDEROOS while eating Cocoa Pebbles or Fruity Pebbles. Larry created and sold UNDEROOS to Fruit of the Loom after creating both Flintstone's Cereals and Cycle Dog Food while managing the Post Cereal Business for General Foods.
- At Citibank, he headed up worldwide R&D and led banking innovations including the first full-service ATMs and online banking products around the world. He developed 24-hour Automated Postal Centers for the US Postal Service and helped design Priceline’s bidding system.
- Linescale® was developed with the Harvard Business School as a better and faster brand insight and product development solution, and Larry continues to develop innovative applications of the Linescale System.
- He advises and provides Linescale research for clients such as CVS, Aetna, Kraft/General Foods, Citibank, Chase, Priceline, the US Postal Service, Pitney Bowes, Lincoln Center, Jenny Craig, Simon & Schuster and Marriott Hotels International.
- Larry has degrees in Philosophy and Psychology and Experimental Psychology.
See list of products and patents
Let's add your brand ...
