BRanD is a research and advisory strategic partner who helps companies build brands, innovate and drive profitable growth
Most companies do either research, strategic development or executional development. We are unique because we have expertise in all facets. Unlike most vendors, we are business practitioners who have been charged with leading brands…not just career consultants. We know how to translate insights into effective strategies and actions.
Our research is powered by Linescale, our proprietary, superior psychometric methodology that overcomes the limitations of traditional Likert scales. And, we have decades of diverse experience building brands and developing and launching breakthrough innovation.
OUR SPECIALTY IS INNOVATION, TRANSFORMATIVE INNOVATION
Here's a few we helped:
WE CAN HELP YOU TRANSFORM YOUR BRAND
Linescale identifies your competitive set, evaluates performance against that set and characterizes the drivers of performance of your brand, ad, concept, message, package, product and pricing within that behavioral competitive set.
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